Market potential analyses and client segmentation
When deciding to enter a specific market, choosing which products to introduce, or judging the achievability of improving sales results, it is important to have profound knowledge about many topics: the market size and dynamics, local production, possible existing imports/competitors, client structure, financial risks, credit insurance options, local payment conditions, import and tax regulations, local logistics, upcoming legal changes, market price levels, sustainability requirements, local and multinational end users, etc.
Import statistics and chambers of commerce/trade commission offices can help but are not always as up to date and specific as needed. Therefore, a thorough market analysis is needed. We offer to support and be involved in market analysis projects and, together with you, predefine the criteria for a “go” or “no-go”. This enables you to make decisions such as whether to enter a market and how, as well as about necessary marketing and sales activities. Throughout the process, we are actively involved in product/service, distribution, and price recommendations.